ARTISTS THAT HAVE INSPIRED THIS PROJECT
Jiseon and Her Pink Things (2008)
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JeongMee Yoon
GENDER CHROMATIC STEREOTYPES
JeongMee Yoon is a Korean photographer who criticises the gender stereotypes that the consumer market generates in an absurd way through photographs of girls and boys in her project The Pink & Blue Project.
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In this project, she explores the difference in colour preferences of girls and boys through their belongings.
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Her photographs show how colours (pink and blue) have been manipulated through culture, causing girls to unconsciously wear pink to look feminine, while, on the other hand, boys wear blue.
Wendy Ewald
STEREOTYPES LINKED TO THE SKIN COLOUR
Wendy Ewald is an American photographer and educator who designed a collaborative project, Black self / White self, that directly dealt with the issue of cultural diversity due to the ethnic difference between 1994 and 1997.
In order to achieve this, she asked girls and boys to write about themselves, and then write another version, imagining that they were part of the other cultural group.
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Therefore, Wendy Ewald worked to improve the empathy among young people from the black and white comunity in the 1990s in the United States. They created the photographs of the two versions using accessories to differentiate them. Also, Ewald allowed the students to edit these images to modify their characters and describe them in a better way.
Damien
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Yolanda Domínguez
THE STEREOTYPE OF WOMEN IN FASHION THROUGH THE ADVERTISING IMAGE
Yolanda Domínguez is a Spanish visual artist and activist who, with her project Niños vs. Moda, won the "Baezly Designs of the Year 2016" award in the "Fashion" category, awarded by the Design Museum in London.
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In this project, the artist shows, through the perception of girls and boys, how the images that fashion brands use to advertise their new collections include a series of implicit values ​​and hidden messages, such as inequality in the treatment of women and men or violence. To that end, she asked a group of 8-year-old girls and boys to describe what they saw in some images of fashion campaigns.
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As we see in the video of the project, most girls and boys, when they describe the images, came to the same conclusion. The response to these images is summarized in phrases such as "It seems that she is scared", "It looks like she has a disease" or "She feels alone (...) and hungry" when they saw the photograph in which a woman appears; and phrases such as "They look like heroes”, “They are studying to go to college” or “They are happy” when they see the photograph in which several men appear.